Founding mum Heather Murphy Monteith (C) poses during a Baby Loves Disco event at Southpaw nightclub in the Park Slope neighborhood of Brooklyn in New York City, USA, 6 October 2007. In two years, Baby Loves Disco, a midday soiree specifically for the Mommy-and-me set, has become a nationwide phenomenon. One afternoon each month, local organizers take over a nightclub, complete with a cash bar and DJ and throw open the doors to anyone under the age of 7, accompanied by parents.