19 July 2005 - New York, USA - Models dance and play around in a Clavin Klein bottle shaped billboard overlooking Times Square in New York City, NY, United States, July 19, 2005. The 2-day 'live' advertising stunt was unveiled July 19th to announce the launch of a new campaign for the fragrance. According to a Calvin Klein spokesperson, the models spend 3 hours at a time in the billboard. Photo Credit: David Brabyn.